The value of sporting trust to business
Learn about the value that a sporting personality brings in terms of business reaching out to audiences that might otherwise be beyond their reach or influence.
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Tag: Endorsement
Car brands going toe to toe in sport
Volkswagen and Toyota are as competitive as the increasing number of sporting stars they are associated with in the world of Irish sport.
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Britton to drive Toyota Sales
Toyota has deepened its engagement with Irish sport through the appointment of dual European Cross Country Champions Fionnuala Britton as an ambassador.
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Harrington’s Business to Business Play
Padraig Harrington has signed a long term endorsement deal with US based Clune Construction. The deal is all about charity and building business to business relationships.
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Sponsorship expected to rise again
An annual survey of the Irish sponsorship market has revealed that the sum spent in 2012 was €123...
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