Paralympic Paradise for Ireland
Ireland has smashed its own ambition for medals at the Paralympics and there is more to come. Channel 4 is making the most of the popularity of the games and setting a mark for online advertising.
Read More
Tag: Endorsement
Making sponsorship relevant
Find out how a major international bank made its relationship with Rory McIlroy work well for its customers, and set the bar on how to plan for and handle the success of a sponsorship.
Read More
Can Taylor beat the P&G ‘curse’?
P&G has been unfortunate with the sports stars that have been part of its promotions in recent years. The ‘curse’ seems alive and well during the current Olympics. Can Katie Taylor escape it?
Read More
Ennis is the Million Pound Golden Girl
The ascent of Jessica Ennis has been down as much to hard work off the track as on it. She missed Beijing but has not missed a beat since in how she has been promoted as the Golden Girl of Team GB.
Read More
Wiggins lands Tour de France
Bradley Wiggins has become the first British Cyclist to win the Tour de France. His victory will have enormous benefit for him, for his British cycling sponsors and for the sport in general.
Read MoreSport for Business Events
Secure Your Place Now
Daily Bulletins
50 Women of Influence 2025
Industry Events Calendar
Sport for Business Podcasts
LATEST NEWS
In the Best of Company
Sport for Business Jobs in Sport
TV and Streaming Guide
Access for Members
Explore Membership Options
30 Under 30 for 2025
Sport for Business Sustainability
