Aviva used its advertising space at the FIFA World Cup Qualifier against Austria to promote its Fan Pic, an experience that lengthen’s a fans engagement with an event and is proving a real Irish success story.
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Thank You is a powerful phrase at any time, especially in sport when said with meaning from players to fans. Capturing the moment on video builds a good atmosphere around all involved in a team and ought to be used more.
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Sport for Business took to the skies on Thursday morning for the latest in our Members’ Round Table programme. Our focus was Sport and the Irish Abroad. Here are 12 take aways and two initiatives to emerge from the discussion at the Irish Embassy in London.
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Three has called on Irish soccer fans to be the stars of its latest TV campaign, launched this week on Facebook and debuting on TV screens from Friday.
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The FAI is laying on more than one game against Poland this week. The FAI, Dublin City Council and the Gathering are hosting a ‘come all ye’ event to engage with fans.
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