Tag: online

Sky’s Irish Future

Sky is expanding its headcount in Ireland to over 900. Sport for Business caught up with Mark Anderson to look at why Ireland was an important region for the broadcast giant and at the importance it places on sport.

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Broadcast Battle Lines Drawn

Sport is the main driver of live TV audiences and the main target for advertisers seeking a massive TV audience. That creates value for rights holders and is prompting a major battle between Sky and BT Sport.

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