Jacobs Creek has credited sporting sponsorship as a key driver in it’s 24% growth in sales by volume of its premium wine brands. Does this success raise the stakes further in the Alcohol and Sport debate?
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New Zealand Rugby posted a profit last year but still needs to find innovative ways to extract value from its All Black brand.
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Cisco estimates that 8 million jobs will be created worldwide in ICT in the coming years. It sees sport as a way to engage those who will fill them.
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The Olympic Torch is being lit in Greece today and will arrive in Dublin for six hours on June 6th
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Kellogg’s and the GUI have teamed up to find the most skillful golfers in Ireland. The Challenge test seven of the basic skills of golf.
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