In today’s 75th episode of the show, we are chatting about sponsorship with Daragh Persse, the founder of the Brand Fans and the driving force behind the establishment last week of the European Sponsorship Association or ESA’s first fully-fledged national extension ESA Ireland.
Daragh’s credentials in the game are impeccable having worked with Vodafone on GAA, F1 and more, as well as Rights Holders like Arsenal FC, Dublin GAA and many more.
We talk about why sponsorship is such a fast-growing and ever more important element of the marketing mix, we name-check many of those doing great work here and we talk about Ireland’s sponsorship excellence on the European stage.
Listen back to earlier interviews…
Sport for Business will host its annual Sponsorship Showcase event in Dublin on Thursday, October 17th, one of ten planned events for the remainder of 2024.
Register your interest to attend a Sport for Business event here.
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