TikTok has belatedly been named as the official creator platform for The British & Irish Lions Tour to South Africa.
The announcement follows the success of the social media platform in driving engagement across younger, and often not football fans through a partnership with UEFA around the EURO2020 tournament.
If they can achieve a similar level of cut through over the coming ten days of the two final test matches it will be a major win for Rugby.
The partnership is another element in TikTok’s incredible ‘Summer of Sport’, continuing to promote under the hashtag #WhereAllFansPlay.
As part of the new deal, TikTok will be hosting a series of LIVEs with both teams to take fans behind the scenes.
The official creator platform will deliver pre and post-match takeovers, interviews with the players and an exclusive look at the team’s training sessions.
One of the LIVEs will be ‘Cooking For Performance’ with the team chef Andre Moore.
There will be a ‘Hosted Team Environment Tour’ on Wednesday 4th August at 11.00 BST / 12.00 SAST, where we will be taken around the team’s recovery pools, outside space, nutrition table and games room.
The official TikTok account for The British & Irish Lions is @lionsofficial
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