The All England Lawn Tennis Championships, known as Wimbledon, is into the second week in Southwest London.

It is one of the high points of the British sporting summer season and in sponsorship terms alone it attracts an estimated €45 million, making it the most valuable tennis tournament in the world.

Over the course of the tournament, we are looking at how some of the major brands involved, from Evian to IBM and Ralph Lauren to Stella Artois are activating their partnerships in 2021.

The latest campaign this morning is that of Oppo, the smartphone manufacturer who came on board as the first Asian based partner of Wimbledon in 2018.

They took over the Scoop, a public space and amphitheatre on the South side of the River Thames beside the London Assembly building and opposite the Tower of London to build an outdoor viewing space to keep up to date with the games from last Thursday through to Saturday.

200 fans at any one time were able to attend and enjoy hospitality.

Out at the Championships, they are running a photo booth with a difference giving fans the opportunity to create a VR video of themselves in so motion playing a tennis shot or celebrating like the stars of Centre Court.

The image is captured in one billion colours and then edited and sent to the participant before they have left the booth.

A donation is made to charity Street Games for every video or image that is captured, the money then being used to provide tennis lessons and opportunities for those who would not normally get the chance to play.



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Take a look back at HSBC and Strawberries and cream

Take a look back at Jaguar at the 2021 Championships

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