Sport for Business Children and Sport 2021

In order to change behaviour, you have to start at the beginning.

We are more acutely aware than ever before of the importance of physical movement to our physical and mental wellbeing. That applies at every stage of life and the best way to ensure a lifetime devotion to the idea of sport and exercise is to educate our children.

And yet, in 2019 research by Sport Ireland and Sport NI showed that only 17 per cent of children in the Republic of Ireland were achieving the recommended 60 minutes of physical activity.

That same year researchers at DCU led by Dr Stephen Behan published data that revealed that one in four primary school children cannot run properly and less than one in five can throw a ball.

On Thursday, September 9th Sport for Business will host a conference on Children in Sport looking at a number of areas on how this can be improved.

We will talk to the researchers to see where we stand now in 2021 with regard to key metrics on children’s sporting engagement.

We will talk to sporting bodies on programmes they have created to bring children into their sport.

We will talk to sponsors of some of Ireland’s major children’s sporting events to determine their motivation and how a healthy balance of partnership can be most effective.

We will be sponsoring our own Summer multi-sport camp for children to see first-hand how children take to sport from a young age.

If you feel this would be of interest to you, we want to hear from you and to start a conversation about getting you involved.

Is it time to take your place alongside the 250+ members of the Sport for Business network of sporting and business organisations working together across a number of key areas in the commercial world of Irish Sport?

Download our latest membership brochure here.

Sport for Business Partners


Sep 09 2021


9:30 am - 12:00 pm




Sport for Business

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