Sport for Business Women in Sport 2022

The clock is ticking down to our Sport for Business Women in Sport Conference, we are pleased today to publish the timetable on what we will be discussing and debating through the morning at the Aviva Stadium.


0900  Doors Open

0930  Welcome comments from Rob Hartnett

0940  First Keynote Interview with Dr Una May, CEO of Sport Ireland

1005   Knowledge Burst on a Key Event for Irish Women’s Sport

1010   The Coaching Question with two leading coaches across elite sport

1035   Knowledge Burst on Sponsorship

1040   The Importance of Partnership with Aoife Clarke of Lidl Ireland and John Gillick of AIG Ireland

1105    Break

1130    The Olympic Federation Gender Equality Commission with Chair Lochlann Walsh and Member Lisa Fallon

1145    Knowledge Burst on Formula Female with Nicci Daly

1150    The Visibility Question with Ireland’s only Female National Sports editor Orla McElroy and Neal Cummins of Sky Ireland

1215    Knowledge burst on Social Media with our friends from Olytico

1220   Closing Keynote Interview with Vera Pauw, Manager Republic of Ireland Women’s National Team


It is a great lineup of speakers with more to be confirmed publicly in the coming days.

It will also be a great audience and we would urge early booking if you want to be part of the discussion on the day.

There will be opportunities before, during and after the event to make connections and bring more great ideas to life and we are excited to be back into the public space with events that can emphasise the value of connection across the Sport for Business community.

Our themes for the morning will be visibility, coaching, leadership and partnership and it promises to be an exciting forum to catch up on so much that has happened in the space since last we gathered together.

Dr Una May stepped up to the role of CEO at Sport Ireland in January of this year and this will be her first speaking engagement in a public setting. She has already overseen the introduction of multi-annual funding for high-performance athletes and a host of new initiatives putting sport and physical activity in a strong position as society has reopened.

Vera Pauw was appointed to the top role in International Women’s Football here in 2019 and has overseen success on and off the pitch with the National Team winning qualification matches on the road to the 2023 World Cup, and a special place in the hearts and minds of Irish sporting fans.

Aoife Clarke has been leading on Lidl’s successful sponsorship of Ladies Football since it first came to life six years ago and now with another four more years confirmed it will be great to hear from her, and others in the partnership space, about what makes Women’s sport attractive to commercial partners.

Lisa Fallon has worked as an analyst and coach with Men’s and Women’s teams and is an eloquent advocate for the importance of equality across sport. Her weekly column in the Irish Times is required reading and she has also been named to the Olympic Federation of Ireland Gender Equality Commission.

Orla McElroy of the Irish Daily Mail is Ireland’s only national female Sports Editor and will share her thoughts on the media landscape for Women’s sport and what might need to happen in order to raise the profile from where it is to where it is heading.

Lochlann Walsh is Chair of the newly created Olympic Federation of Ireland Gender Equality Commission and will discuss its ambitions on how it can contribute to the drive for genuine sporting equality.


This event has traditionally sold out so avoid disappointment by booking your place today.

We are delighted to partner on the event with three strong supporters of Women’s Sport, Lidl, our principal partners in this area; DMG Media, parent of brands such as,, Business Plus, The Irish Daily Mail and Irish Mail on Sunday amongst others; and AIG, supporters of our annual 50 Women of Influence in Irish Sport list.

This is a forum where everyone who has an interest in the advance of equal respect, recognition and involvement of Women in sport will find something to awake and inspire them.



If you cannot see the booking form above go to


Sport for Business Perspective

This is always one of our most popular events of the year and this year even more so as we gather in person for the first time on this subject since November 2019.  We are looking forward to welcoming many old friends and plenty of new ones to see what we can achieve together.




Sport for Business Partners


May 19 2022


9:30 am - 12:30 pm

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