Irish rugby has extended its appeal to sponsors with the signing of a new deal with Unilever brand Dove Men+Care.
The brand is to become the official grooming partner to the Irish national team and extends a relationship with the sport that already encompasses the Heineken and Amlin Cups as well as the title sponsorship of the Welsh Rugby Union’s Autumn series of international matches at the Aviva Stadium.
The partnership includes extensive matchday branding rights at the Aviva Stadium, experiential & sampling rights, promotional rights, national team rights and ticketing rights.
It will first be seen in action at this weekend’s opening of the Guinness Autumn International Series against South Africa.

“Dove Men+Care has made a solid investment in rugby at both club and international level and we are thrilled to have Dove Men+Care on board as a partner to both the IRFU and our national team,” said Padraig Power, IRFU Commercial and Marketing Director
“This official partnership with the IRFU was a natural progression for our involvement with the sport in Ireland. We will use the partnership to further engage with Irish rugby fans across the country,” added John Savage, Brand Manager for Dove Men+Care.
Nivea for Men fills a similar role with the FAI.
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