Aoife Clarke, Lidl
Aoife Clarke is Head of Communications at Lidl and one of the key decision makers in the brand’s ongoing support of Ladies Football.
Clarke was in charge of PR and Social Media through the launch phase of the partnership that has in many ways revolutionised the way in which Women’s sport is perceived.
She featured as one of our Social Media Mavens back in 2016 and has now taken on wider responsibility for sponsorship and communications at Lidl.
Speaking on the Media Matters podcast last month Clarke spoke of how “It would have been so easy for us to become a sponsor of a much higher profile sport, pay out a huge sum of money, have your logo somewhere, have it on screens at every match. But that for us wasn’t what we wanted to do. We wanted to make a difference.”
They have certainly done that, picking up major awards at every turn but never losing sight of the theme of bringing the partnership through every level from school to club and all the way to County.
The 50,141 spectators who turned up at Croke park in September for the TG4 All Ireland would not have been so great in number were it not for Lidl’s position as retail partner and the willingness of TG4 and Ladies Football to build a collective approach to supporting the finals and every step along the way towards them.
50 Women of Influence in Irish Sport 2018 is brought to you by Sport for Business in partnership with our friends at Liberty Insurance.
Over the coming weeks, we will identify more leaders on and off the field of play. They will include those who are role models in terms of their abilities and what they have achieved. They will come from teams and individual sports, from sponsorship partners, from the media, from the administrative corridors of power and from places where influence may be subtle but no less powerful.
We want your voice in who the remainder should be. Who do you come across in your working life within sport, or in your position as an observer, that you feel deserves recognition.
Contact us today Quoting Women in Sport 2018 Nomination to let us know who you think should be joining us.
This year we will be inviting each of our nominated 50 to join us at our Annual Women in Sport Conference, hosted this year in the studios of RTÉ on Wednesday morning, December 5th.
We will also be publishing this year’s Women of Influence list, together with other interviews and content relating to the cause of promoting Women in Sport in a commemorative booklet.
If you would like to highlight the work your organisation is doing in this area as part of this project CONTACT US TODAY, Quoting Women in Sport 2019 Partnership and let’s talk about the options that are available.