Attracting young audiences, building a sponsorship proposition and a special Sponsor specific session have been unveiled as the three breakout sessions as part of this year’s Irish Sponsorship Summit.
The event takes place at Croke Park on Thursday, February 20th. Sport for Business is an official partner of the Summit and members can avail of a €50 discount. Details of how to claim this discount, on top of the €100 early bird discount that applies for another seven days were sent to members in their version of the Sport for Business Daily News Digest this morning.
Thinkhouse PR, led by Jane McDaid and Jamie Macken will deliver on ‘Winning Youth Audiences through Sport’ and will draw on lessons learned especially through their involvement with events that include Three, Coca Cola, eBay and Lynx.
Atomic Sport will present on the ‘Six Pillars of a Sponsorship Proposition’. The Atomic team, led by Stephen Quinn and Patrick Murphy have had notable success in the past 12 months working with the Irish Sports Council and Paralympics Ireland among others.
Both Thinkhouse and Atomic Sport are members of Sport for Business.
The third breakout session announced today will be one aimed at existing or potential sponsors and will be delivered by Rick Jones, Founder of Fishbait Marketing and a well known authority on sports marketing and sponsorship across US Sport including working with the Dallas Cowboys.
The keynote presentations for the 200 leaders in sport and business that will gather on February 20th include ones from Robert Tansey, Director of Sky Cycling’s back to back Tour de France winning team, and Heineken’s Director of Marketing for Ireland, Sharon Walsh.
These global leaders will share their insight on the strategies and tactics that are winning over consumers, delivering return on investment for sponsors and increasing revenue for sponsored properties.
“We all improve through collaborating around great ideas,” adds Rob Hartnett, Founder of Sport for Business and a Partner of the 2014 Irish Sponsorship Summit.
“As individuals we never have all the answers but coming together in a great format like this will enable all of us to think smarter, act faster and deliver more.”
“The 2014 Summit will deliver learning around best practice and implementation from across the world. It will keep Irish sponsorship at the top of its game as we enter an exciting period which will deliver multiple world class events for the country over the next decade.”
“A selection of hugely topical themes have been carefully selected following an extensive amount of research and industry cross sector co-ordination,” added Bruce Mansour, co founder of the Sponsorship Summit The team of organisers and speakers is really looking forward to welcoming the industry’s key players to a day of education, networking and industry bench marking.”
The day will be chaired by Paul Collins of Ballywire media and Today FM. Synergy is the third sponsor of the event named so far.
To learn more about the speakers on the day and take advantage of an early bird booking rate go to the official Irish Sponsorship Summit 2014 website.
