Sport for Business 20/20 took place at the Dublin Headquarters of Ulster Bank yesterday and drew over 60 sporting organisations and business leaders interested in supporting innovative projects.
Businesses represented at the session included Ulster Bank, Continental Tyres, Eircom, Liberty Insurance, Red Bull, Sky Ireland, Samsung, AIG, Ford, FedEx, Red Bull, Allianz and a host of other smaller companies.
The award for the presentation of the morning, as voted for by those in attendance went to Athletics Ireland for their targeted approach to developing coaches.
The presentation featured this video, produced by Atomic Sport.
We will start to make a selection of the presentations available on Sport for Business from next week and we will also extend the reach through a partnership with Small Business Can.
Other presentations to feature prominently in the voting included those of the Irish Olympic Sailing team and Irish Wheelchair Sport.
There was a strong business panel explaining some of the elements that are important to business when it comes to identifying and evaluating partnerships with sport. Our thanks to Karl O’Connor and Carol McMahon of Ulster Bank, John Anslow of Eircom and Mick O’Keefe of PSG Group for their insight.
