Leinster Rugby have signed a three year extension to their partnership deal with BDO. The deal is believed to be worth €500,000 and incorporate a range of new elements including a lecture series aimed at providing financial insight to Leinster season ticket holders.
The first such event will take place this week following on from tomorrow’s budget.
BDO have been involved with Leinster for the past four years and provide financial advisory services to a number of the players and management within the province.
They undertook a review of the sponsorship ahead of this extension and came to the strong conclusion that it was working well for them.
The partnership will also provide for personal appearances and promotional activity including through graduate recruitment where BDO has rebranded its approach to encompass a ‘Show your True Colours’ motif.
BDO joins Bank of Ireland, Beauchamps Solicitors, Lifestyle Sports, Samsung, Guinness and Windsor Motors as commercial partners of Leinster.
It also has a relationship with Munster Rugby and hosted a special Business breakfast in partnership with Cricket Ireland and Ulster University in Belfast following on from Ireland’s one day international against Australia.
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