“Sponsorship provides the brand to engage and connect with our customers through a an area of real common interest.”
“Sponsorship has really evolved. Consumers are much more savvy in terms of what they want and what way they are willing to allow brands to connect with them through properties to which they are emotionally connected.”
See more of the thoughts of Rob Hyland of Vodafone on how the brand has built a successful portfolio in music and entertainment festivals.
It’s part of a series of interview with key opinion leaders in the world of sponsorship ahead of the Irish Sponsorship Summit on February 25th.
