One of the most important elements of a sponsorship deal in 2017 is the ability to leverage access to the stars of the sport.
Spar is doing just that by using Republic of Ireland soccer captain Seamus Coleman and Claudia Keane, the model and wife of his predecessor Robbie Keane in a new multi media advertising campaign kicking off tomorrow.
Coleman and Keane will feature in two separate advertisements promoting Spar’s Better Choices range of healthy eating options.
The campaign will include online as well as the two television adverts which will air from February 1st.
Spar have been the official convenience retail partner of the FAI since 2015 when it signed a four year deal.
It’s campaign using Gary Breen was a multiple award winner last year around the Euros and it has also run promotions on the pre sale of tickets through its network of nationwide stores.
The company has also been a supporter of the Primary School’s Fives competition which attracts over 20,000 players a year and culminates in a day of finals at the Aviva Stadium.
