Sport for Business will be live at Dublin City University this afternoon for the second day of a major international conference looking at the present and future of sports facilities.

Leading figures from the International Olympic Committee, The Hallam Sport Industry research Centre in the UK and others will be delivering keynote conversations and insight on the value of investment in sporting infrastructure.

The event is being hosted in Ireland by Gar Holohan and his Aura Leisure Group.  Holohan has been a leading player in sports architecture and development and it has been a major coup to bring this event to Ireland.

Read our interview with Peter Taylor on the Value of Investing in Sport

Minister of State Patrick O’Donovan addressed the first day of the Conference yesterday.

Rob Hartnett from Sport for Business will chair today’s final session involving the marketing of sport in a digital age with David Minton looking at how technology is impacting on the promotion of the leisure industry.

Industry figures including David Conway from the National Sports Campus, Ireland Active, Catherine Carthy of Tralee Institute of Technology and a wide range of private and local authority sports facility experts will be in the Helix Theatre.

Aura Leisure, Sport Ireland and the Department of Transport, Tourism and Sport are all members of the Sport for Business Community.