Sport for Business, in partnership with Liberty Insurance, is publishing our third annual list of the 50 Most Influential Women in Irish Sport.
This is not about Women’s sport, it is about the influence that women are wielding across all sport. We will identify leaders on and off the field of play. They will include those who are role models in terms of their abilities on and off the field of play. They will come from teams and individual sports, from sponsorship partners, from the media, from the administrative corridors of power and from places where influence may be subtle but no less powerful.
Deirdre Ashe
The driving force behind Liberty Insurance’s continued sponsorship of the All Ireland Camogie Championships is Deirdre Ashe, Director of Personal Lines at the insurance giant.
A graduate of NUI Galway Ashe has an impressive track record in Marketing at VHI on her return from a spell in New Zealand, at Aviva and with agency Ogilvy and Mather.
She is also a Director of Bus Eireann, a nice link to the amount of travel around Ireland she has done since joining Liberty in 2016, not least in support of the All Ireland Camogie Championships through the summer.
Liberty’s five-year partnership with the sport has outlasted a similar deal with the Hurling Championship in part because of the deeper engagement you can get through being a sole sponsor at the highest level but also through a deep-rooted commitment to supporting Women’s sport.
Ashe picked up where previous internal champion Annette Ní Dhathlaoí left off having guided the partnership through its inception and early years.
Ashe is overseas with the Camogie All-Stars at the moment introducing the sport to the people of Spain and to the global business family of Liberty.
Mary Davis, Special Olympics
Sonia O’Sullivan, Olympian
Sinead Galvin, Galvin Sports Management
Evanne Ní Chuillin, Joanne Cantwell and Jacqui Hurley, RTÉ
Louise Kidd, AIG Insurance
Ellen Keane, Paralympian
Siobhan Earley, Gaelic Players Association
Maeve Buckley, Line Up Sports
Suzanne Eade, Horse Racing Ireland
Sinead Heraty, Irish Ladies Golf Union
Sinead Kissane, Journalist at TV3
Irene Gowing and Sorcha Fennell Sheehan, Bord Gais Energy
Jo Donnellan, Sponsorship Manager at Heineken
Elaine Carey, Chief Commercial Officer Three Ireland
Sarah O’Connor, Head of Sport at Wilson Hartnell
Georgina Drumm, President at Athletics Ireland
Sue Ronan, Head of Women’s Football at FAI
Fiona Hampton, Head of Sales and Marketing at Ulster Rugby
Karen Campion, Head of Business Partnerships at FAI
Miriam Malone, CEO at Paralympics Ireland
Cliona Foley, Journalist
Cliona O’Leary, Head of TV Sport at RTÉ
Edel McCarthy, Sponsorship Manager Electric Ireland
Lisa Browne, Head of Marketing Electric Ireland
Sarah O’Shea, Honorary General Secretary at Olympic Council of Ireland
Helen O’Rourke, CEO at Ladies Gaelic Football Association
Kelli O’Keefe, Teneo PSG
Jennifer Gleeson, Sponsorship Manager at Diageo
Mary O’Connor, CEO Federation of Irish Sport
Carol McMahon, Ulster Bank
Deirdre Ashe, Liberty Insurance
Sian Gray, Head of Marketing at Lidl
Roisin Glynn, Social media Manager at AIB
Michelle Tanner, Head of Sport at Trinity College
Gemma Bell, Sponsorship Manager at Bank of Ireland
Tracey Kennedy, Chair Cork County GAA Board
Katie Taylor, World Champion Boxer
Joy Neville, Referee
Niamh O’Donoghue, FAI Board Member
Joan O’Flynn, CEO Camogie Association
Lindsay Peat, Rugby Player
Annalise Murphy, Olympian Sailor
Dee Forbes, Director General at RTÉ
Emma Byrne, Footballer
Fiona Coghlan, Grand Slam Rugby Winning Captain
Dr Una May, Head of Participation at Sport Ireland
Anne O’Leary, CEO of Vodafone
Cora Staunton, Ladies Gaelic Footballer
Sarah Keane, President Olympic Council of Ireland
Jessica Harrington, racehorse trainer and Irish Times Sportswoman of 2017
