Self awareness? Irony? Who knows but the return of the Premier League was marked this week by the return of Roy Keane to the Manchester United fold.

The club’s Third kit from Adidas this season is a plain white offering which will likely sell in hundreds of thousands of units around the world.

It was launched by a mean and moody Roy Keane, back at Old Trafford and talking up the lifetime commitment of a Man United fan.

Worth hanging on to the end as well for the quintessential moment of Roy Keane-ness away from the pitch at the venue.

If you’re a fan you’ll love it.