Olytico’s October 2025 analysis of Irish Sport on Social Media covers 14,500 posts, 5.78 million public engagements, and 18.34 million TikTok views.

Activity grew significantly across all platforms, led by Instagram, which accounted for 81% of total engagements (3.76M, +30%). X saw a 25% rise in engagements (191,746), while TikTok recorded its most active month since its inclusion and generated 18.35 million views (+120%).

Standout content included Shamrock Rovers’ transfer announcement of Victor Ozhianvuna to Arsenal, Caoimhín Kelleher’s penalty save against Portugal (the top post on both Facebook and Instagram), and Irish Rugby’s behind-the-scenes TikTok from Chicago.

The League of Ireland led in activity across multiple platforms, while Irish Rugby and Ireland Football delivered high-performing content on Instagram and TikTok.

Today, in the first of four articles on the Social Media metrics from last month, we are focusing on X.

In the infographics below, we have ranked each organisation across a range of metrics for each network, including the most active, the most engaged, the most engaging content, and, where possible, engagements per 1,000 followers.

It is important to note that this analysis is based on publicly available data. It does not include any analysis or insight into paid or promoted content. When % figures are used (unless otherwise stated), they refer to the previous month’s figures.

Here is how our monthly report coverage will look this week.

X Analysis – Tuesday
Facebook Analysis – Wednesday
Instagram Analysis – Thursday
TikTok Analysis – Friday

 

October 2025 Highlights on X

 

 

Activity on X rose 15% in October, with the 5,554 posts on the platform generating 191,746 engagements, a 25% increase on September.

Once again, the League of Ireland (766, +17%) topped the X activity charts as Kerry McInroy completed the comeback for Shelbourne against Bohemians with this dramatic long range effort.

 

In second, Dublin GAA (577, ~) confirmed Jonny Cooper as the new U20s Football manager, and the Northern Ireland Football League (571, +20%) were in third.

 

The BKT URC (286, +100%) doubled its activity over the previous month as the season swung into gear featuring this pinpoint accurate chip from Munster’s Jack Crowley against Leinster at Croke Park.

 

Special Olympics Ireland (8, +60%) celebrated the Young Athletes Festival in Cork, as children aged 4 to 12 with an intellectual disability explored fun activity stations, building skills and confidence through play.

 

Ireland Football recorded the highest average engagements per post on X at 211 (-17%), followed by Irish Rugby with 119 (-2%), and Shamrock Rovers with 78 (+81%).

For the very first time Shamrock Rovers topped the average engagements per 1,000 followers metric (423), as well as generating the most engaged with content on X in October; all thanks to this post confirming that an agreement had been reached with Arsenal for the transfer of Victor Ozhianvuna in January 2027 when the player turns 18 years of age – the post has generated over 10,000 public engagements to date.

 


 

X Analysis – Tuesday
Facebook Analysis – Wednesday
Instagram Analysis – Thursday
TikTok Analysis – Friday

 

If you would like to be part of the Sport for Business community and be added to the list, email us today and let’s see what is possible. If you would like a more detailed analysis of your social media activity, contact ross@olytico.com

 

Image Credit: Sport for Business

Further Reading for Sport for Business members:

Check out more of our Sport for Business coverage of Social Media

 

SPORT FOR BUSINESS  Upcoming Events

 

 

December 9th – Our 12th Annual Women in Sport Conference in partnership with Lidl.

January 2026 – The Sporting Year Ahead 2026 in partnership with Teneo – Launching Soon

 

BOOK YOUR TICKETS HERE

 

Sport for Business Podcasts

 

 

MEMBERSHIP AND EVENT,

Olytico and all of the sporting bodies listed in this analysis, together with over 40 National Governing Bodies of Sport in Ireland, as well as all the leading sporting and business organisations in and around the world of sport, are among the 300+ members of the Sport for Business community.  

This includes all of the leading sports and sponsors, as well as commercial and state agencies, individuals interested in our world, and an increasing number from beyond these shores taking a keen interest in Ireland.  

Find out more about becoming a member today.

Or sign up for our twice-daily bulletins to get a flavour of the material we cover.

Sign up for our News Bulletins here.