The 2021 AIG FZ Forza Irish Badminton Open will be shown live on TG4 this Saturday, November 20.

Coverage of the men’s, women’s and doubles finals, which take place at the National Indoor Arena at the Sport Ireland Campus, will start at 12.55 pm.

It is the biggest event in the Badminton Ireland calendar and the competition sees players from across the world coming to Ireland in order to compete for crucial world ranking points.

The competition stretches over a full four days.

“AIG is delighted to partner and support the AIG Irish Badminton Open in 2021,” said General Manager Aidan Connaughton.

“This tournament helps showcase the best of Irish and International male and female talent here on home soil in the national indoor arena. In addition, the men’s and women’s finals will be broadcast live on TG4 to a national audience to help showcase this great sport and talented athletes.”

This is the third year that AIG has sponsored the tournament in addition to its commitments across the GAA, Ladies Gaelic Football, Golf and Tennis.

“AIG’s support, along with TG4 coverage, has helped grow the event and bring a whole new audience to our sport,” added David McGill, CEO of Badminton Ireland.”

 

Sport for Business Perspective

Visibility is everything for sports looking to attract players and commercial partners. Putting on such a prestigious tournament in Ireland is one thing but ensuring it is seen by as wide an audience as possible is even better. Full credit to Badminton Ireland, AIG and TG4 in making it happen.”

 

 

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