Aldi’s Kevin the Carrot has become something of a modern Christmas tradition and he is back in seasonal advertising for the seventh year. The reason why that makes our Sport for Business Daily Video is the quite brilliant way that it weaves the World Cup and the iconic ad from Nike and the Brazil team at the 1998 World Cup into the plot.
Kevin is backed up by a glittering array of vegetable footballers including Marrowdona, Roy Bean ‘he’s keen’, Beth Swede, MBap, MacaRooney, and Ronaldi. Our favourite is Messy who lives up to his name knocking over coffee cups in the departure lounge.
It made us smile. You can check out the ad above and compare it to the style of the original from nearly 25 years ago below.
