There won’t be any fans but the Guinness Six Nations will dominate conversations and screentime this weekend with Ireland getting their tournament underway in Cardiff on Sunday.

Here is a round up of how some of Irish Rugby’s partners have been activating the relationship throughout the week.

Guinness

The brand has focused on turning your home into the home of rugby with a series of social video content.

It also teamed up with Galway pizzeria Dough Bros for an ‘at home’ box of cans, commemorative glasses and all the ingredients for a pizza that you can watch in front of the TV.

Vodafone

Ireland’s main commercial partner has doubled down on media partnerships supporting Virgin Media’s live and exclusive coverage of the tournament on TV and Off The Ball’s coverage throughout the week online and on the radio.

They’ve also had CJ Stander getting us ready with a countdown…

Aldi

The official fresh food partner has launched a campaign to #BringItHome by sharing images of food creations that mark either rugby or one of the countries that Ireland will be playing against.

They’ll have to go some to beat the stadium, pictured above, that was created to kick off the initial promotion.

Energia

Energia suffered a blow early in the week with news that the 2020/21 Energia All Ireland Leagues were not going ahead but they are bouncing back by inviting followers and customers to channel #PositiveEnergy through our TV’s over the weekend.

Aviva

Caelen Doris won’t be out on the pitch on Sunday but Aviva Ireland was able to tie the fact of his having played Aviva Mini Rugby as a kid into the way his career has developed.

Aer Lingus

The airline has been hit hard by the pandemic and perhaps found it hard to get its mojo going in social. It does have a history of being smart on social through it’s Irish Rugby partnership in the past so we will be keeping an eye on their activity.

After all, they proved last month that they can still raise a smile…

PwC

PwC, as primary sponsors of the U20 team, was pleased during the week to see that the U20 Six Nations would take place over the summer. They will be focused on graduates from that age-grade making a mark on the pitch at the Millenium Stadium.

Elverys

Elverys is the official retail partner of Irish Rugby and have been pushing the #DestinationRugby campaign to get people kitted out for the tournament.

Watch out for our own Social Media Channels over the weekend where we will highlight some of the smarter activations we come across and then join us on Monday when we look back on them here.

 

Sport for Business Partners