At Sport for Business we are always happy to highlight good content from around the universal library that is the internet.
This podcast by former Irish professional rugby player David Connellan is an interview with Marcus O’Buachalla of Leinster Rugby on how digital marketing is changing the way that the province communicates with fans, for sponsors and on behalf of the players.
He explains how brands are moving away from the ‘grip and grin’ engagement with the players.
