Bank of Ireland has announced this morning that it is renewing its sponsorship of Irish golfer Shane Lowry, in a new deal to run to the end of December 2019.

The announcement was made during Lowry’s preparation for the US Masters in Augusta, Georgia, where he will compete over the coming days.

Winner of the 2009 Irish Open, the 2015 WGC-Bridgestone invitational and runner up in the 2016 US Open, Lowry has ranked as high as 17 in the world golf rankings. He is a multiple European Tour and PGA Tour winner and one of Ireland’s most highly respected and popular sports personalities.

He is also a popular figure on social media, taking a break from his golf yesterday to comment on Colm Cooper’s retirement from Kerry football and appealing for any fans travelling to Augusta to throw a sliotar in their bag as he is running out and like to have the odd puc around.

Branding

Lowry’s original deal with the Bank was signed in 2014.  He will continue to represent Bank of Ireland as a brand ambassador as he competes across the global circuit. He will sport the bank’s branding on the left chest of his golf apparel in addition to hosting a number of corporate events for the Bank each year.

“Bank of Ireland’s support in recent years has been terrific and I’m delighted to continue the relationship,” said Lowry.

“I’ve really enjoyed representing the bank, whose brand I wear with enormous pride. They have a long tradition of supporting Irish businesses and sport and I am thrilled to continue to be part of their team as I pursue my ambition of rising to the top of the world rankings and competing for major championships over the coming years.”

“We are delighted to continue our association with Shane who we believe is destined for even greater success in the years ahead,” said Tom Hayes, Chief Executive, Bank of Ireland Corporate Banking.

“As Ireland’s number 1 Corporate Bank, we are committed to supporting Irish talent and businesses both here and abroad.”

“Our partnership with Shane has strengthened Bank of Ireland’s brand visibility, especially in Ireland, Europe and the US, where we have significant businesses of scale.”

“Shane’s journey and ambition resonates closely with our own, as we support both established companies and growing businesses that aim to be the success stories of the future. We wish Shane every success, in particular at the Masters in Augusta this week, and we look forward to continuing our successful partnership with one of Ireland’s leading sporting talents.”

Lowry spoke at the 2016 One Zero Conference in Dublin, revealing the story of his career to date at the time.  We will shortly be announcing details of the 2017 One Zero Conference and another line up of great speakers and organisations from around the world of sport.