Basketball Ireland has announced a new partnership with C11 Recovery as the Official Recovery Partner of its senior international teams.

The partnership will see C11 Recovery provide elite level recovery tools and hands on support to players competing in FIBA EuroBasket, FIBA Women’s EuroBasket and FIBA 3×3 Women’s World Series.

It is the latest deal for C11 Recovery following recent collaborations with Munster Rugby, Cricket Ireland, and the DP World Tour.

“Basketball Ireland is committed to supporting our athletes in every way possible, and recovery is a vital part of that,” said Gus Lewis, Head of Commercial and Brand at Basketball Ireland.

“Partnering with C11 Recovery ensures our players have access to industry-leading equipment and expertise, and we’re excited to welcome them on board.”

“We’re absolutely delighted to be working with Basketball Ireland,” added Ryan Casey, Founder of C11 Recovery.

“The senior women’s national team was our first ever international team booking nearly three years ago, so to see that grow into a full partnership is something really special.”

“Not only will Basketball Ireland benefit from the incredible team behind me at C11 Recovery, but our staff and I will also learn a huge amount from the professionalism and expertise within the Basketball Ireland organisation.”

 

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SPORT FOR BUSINESS PERSPECTIVE

Recovery is a vital part of elite sport and striking a deal that provides the very best technology without having to pay a market rate is a smart bit of business by Basketball Ireland.

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