Big Red Cloud have become a Match Official Partner of the Guinness PRO14 that will see the online accounts company take over the sponsorship space on the back of referees’ jerseys.
The logo will make its debut in the Guinness PRO14 Final Series this weekend as six teams remain in the race to the Final in Glasgow on May 25.
This is not Big Red Cloud’s first venture into professional rugby. In 2015 the firm won a public vote to be the ‘sponsor for a day’ for Leinster Rugby, a promotion run by Bank of Ireland. That planted the seed for Big Red Cloud to be a more familiar brand in the rugby space.
The company has also signed up as a sponsor for the 2019/20 season and will be a firm supporter of the Championship’s team of referees as the partnership promises to increase funding for the Match Official programme.
Big Red Cloud provides simple Online Accounting to businesses of all sizes and have built up a client base of 75,000 customers in Ireland.
They are now targeting the UK in the next phase of their growth which is why they have chosen to partner with the Guinness PRO14.
It has been another successful season for the Guinness PRO14, having introduced new broadcasters in the UK and Ireland, while also increasing turnover once again.
“Every aspect of our business relies on having great supporters who believe in our vision for what the Guinness PRO14 should be,” said Dermot Rigley, Commercial Director of Pro14 Rugby.
“Big Red Cloud’s commitment will allow us to increase investment in our Match Official programme”.
“Big Red Cloud will be on our match officials’ jerseys well into 2020 and we’re proud to have such an ambitious company placing their brand on one of the best pieces of real estate that we have to offer.”
“The Guinness PRO14 continues to go from strength to strength and organisations like Big Red Cloud recognise that and want to be a part of our story.”
“We’re delighted to be supporting the Guinness PRO14 match officials as an official partner,” said Marc O’Dwyer, CEO of Big Red Cloud, who was present at last week’s match officials camp in Wales ahead of the Final Series.
“It was a real honour to see how the referees challenge themselves off the pitch to be better on it. Naturally, our business is based around accountability and to see how meticulous these guys are in their preparation underlines the shared values we hold – we take great pride in delivering for our customers and the referees’ job is to provide the best performance possible for the teams, the fans and the Guinness PRO14.”
Big Red Cloud replace Ronseal who were previously the Match Officials sponsor. They join Energia who were announced last week as Official Energy Partners for the Finals Series.
Image Credits: Morgan Treacy, Inpho.ie