One of our favourite campaigns over the past number of years has been the Bank of Ireland and both Leinster and Munster Rugby’s Sponsor for a Day promotion. This year’s winner of the right to have their logo on Leinster’s jersey for the European Rugby Champions’ Cup match against Castres Olympique on January 16th is online accounting company Big Red Cloud.
The Munster winner is Clonakilty based Irish Yogurts who beat off opposition from three other food companies and one builder to have their brand on the Red shirt for the game against Sale Sharks on the same weekend.
Over 1,000 companies were part of the original entry with in excess of 20,000 votes cast among the final shortlisted 10.
Michael O’Brien, marketing manager at Big Red Cloud and webmaster at Lansdowne Rugby club was part of a big social media campaign to ‘get the vote out’ and secured the Sport for Business vote in Leinster through reaching out to us on Linked in and Twitter.
The winner was announced online and the Bank have been quick to produce and share this video of the story behind the competition and why it is a winner for them as well as the winning SME.
“Last year’s winners Gahan Meats increased their business by 15% and we wish Big Red Cloud well in making the most of their opportunity in 2015,” said Bank of Ireland Marketing Manager Emer McDonnell.
