Bord Gáis Energy’s GAAGAABox is returning for a second series after proving a huge hit for the brand through the disrupted and crowd-free 2020 Hurling Championship season of 2020.
GAAGAABox features the most passionate hurling fans across the country filmed in their front rooms as they experience the highs and lows of following their counties’ fortunes from afar.
GAAGAABox was launched last year and its five-episode run attracted over 2.5 million views as it proved to be a major favourite with fans around the country.
It will now be back as a central part of the brand’s #HurlingToTheCore theme of activation for the 2021 season.
Bord Gáis Energy #HurlingToTheCore ambassadors Joe Canning of Galway and Gearóid Hegarty of Limerick got into the GAAGAABox spirit at the series launch yesterday, taking their lead from the stars of the show who have imagined a better way to support their heroes on match day.
“At Bord Gáis Energy we know how much hurling means to our customers and how much the game is part of the communities in which they live,” said Bord Gais Energy Managing Director Dave Kirwan.
“While there is much needed optimism ahead for the summer, the match-day experience will still be different in 2021, but we know that this won’t stop the fans from backing their county.”
“GAAGAABox captures the spirit of these true fans and we’re all looking forward to seeing the second series.”
“We’re very proud of our long association with the GAA, a partnership that stretches back well over a decade now. I’d like to thank our partners in the GAA for their continued support and wish our ambassadors Joe and Gearóid all the best for the coming season.”
Tickets have always been a big part of the Bord Gáis Energy activation but with uncertainty around that side of the Championship again this year there will be alternatives by way of premium subscriptions to Independent.ie, signed County GAA jerseys, GAAGO passes and virtual Q&A events with some of the country’s biggest hurling stars.
“Bord Gáis Energy is synonymous with hurling thanks to their significant long-term commitment to the game,” said GAA president Larry McCarthy.
“Their continued support of the GAA Hurling All-Ireland Senior Championship, and ongoing sponsorship of the Legends Tour Series at Croke Park, is a mark of their commitment to Gaelic games, and to hurling in particular.”
2021 marks the fifth year of Bord Gáis Energy’s sponsorship of the GAA Hurling All-Ireland Senior Championship. Bord Gáis Energy is also the sponsor of the Bord Gáis Energy GAA Legends Tour Series of Croke Park.
Bord Gáis Energy and the GAA are among the 250+ members of the Sport for Business network of sporting and business organisations working together across a number of key areas.
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