Ireland’s largest independent bookmaker, BoyleSports, is to sponsor the Summer Festival of Racing at Down Royal Racecourse following the signing of a new 3-year contract.
One of the most colourful dates in the racing calendar, this partnership gives BoyleSports exclusive naming rights to two feature races at the Summer Festival as well as title sponsorship and branding of the full race card at the Down Royal Race Evening on the 2nd of June.
‘The BoyleSports Ulster Derby (Premier Handicap)’ and ‘The BoyleSports Ulster Oaks’ will both take place at the Armagh track on the second day of the Festival, with a total prize fund of £170,000 up for grabs enticing the cream of Irish racing’s runners and riders.
The prestigious two-day Festival takes place on the 23rd and 24th of June.
“We are delighted to welcome BoyleSports back to Down Royal with an extended 3-year partnership spanning from 2023-2025,” said Emma Meehan, Chief Executive of Down Royal Racecourse.
“Last year’s Summer Festival was a huge success and we’re looking forward to what will be an exceptional two days of racing with a record crowd expected.”
“Our Summer Festival is one of the highlights of our racing calendar, and we are excited for an action-packed weekend full of top-class racing while continuing to build on our long and mutually beneficial relationship for both brands.”
BoyleSports, a family-owned firm established by John Boyle, opened its first shop in Markethill, County Armagh in 1982. The brand is now firmly established as Ireland’s largest privately owned bookmaker, boasting over 375 shops across Ireland and the UK and an extensive online business operating under the BoyleSports.com brand.
“We are thrilled to be back at Down Royal sponsoring this year’s Summer Festival of Racing,” added Sharon McHugh, Head of PR & Sponsorship at BoyleSports.
“Last year was a fantastic event, and we are looking forward to welcoming racegoers back to what we know will be a great weekend of racing.”
“Our new extended partnership with Down Royal highlights our continued investment in Northern Ireland, in local horse racing and it reinforces our support of not only the sport, but the owners, trainers and jockeys involved.”
“This deal will continue to provide us with the opportunity to promote the BoyleSports brand to a diverse audience, to deepen our association with the key festival in the Northern Ireland annual racing calendar and to encourage everyone to have a great day out.”
