Three has released the new TV ad that will roll out across all channels in the run up to the Euro 16 Championships in France. To a pumping soundtrack of The Stunning’s anthem Brewing Up a Storm, and images where the fans are front and centre stage it is likely to set light to the touch paper that the advance of a successful team generates.
There is a great nod to the past as well with Jack Charlton chatting with ‘Joxer’ bringing back memories of Italia ’90 and if we get to half the levels of excitement that tournament delivered then be prepared to strap yourself in for a summer of excess in what is now less than 50 days away.
“The team has worked tirelessly to qualify including an incredible performance to beat the world champions and the entire squad has given 100%,” said Three Commercial Director Elaine Carey.
“The fans have also played their part including helping to create electric atmospheres at the matches.”
“We wanted to capture the massive enthusiasm and energy that’s being generated across the country in anticipation of the Euros.”
“You can’t manufacture that level of excitement, so we made the ad with real fans – sourced through supporters clubs – the ones who travel to every game and support the team through thick and thin.”
“The end result is a campaign to uplift the fans that will really encourage everyone to get behind the team on Ireland’s summer journey.”
It certainly has the Sport for Business heart pumping that bit faster…
