Livewire Euro Insider – Keeping Interest Alive and Rising
This week’s deep dive on data from the Euros looks at how viewing figures compare to 2012 and which brands have been winning in social media…
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Category: News Members
eir Sport goes Free for Broadband
“Sport is a birth right and a passion. All the highs and the lows, the agony and the ecstasy… it all matters. We believe the time has come for sport to be unleashed and set free.” So states the first promotional messaging for eir Sport, the new player in the sports rights and broadcast arenas formed by the takeover of Setanta Sport by eir…
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Connacht Returns to Elverys
In competitive sport home advantage is always a plus and Elverys Intersport have won back one of their major home teams in the West of Ireland from rival Lifestyle Sports with the resigning of Connacht Rugby as title sponsor and official retail partner…
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Sports Trio in Nissan Next Generation
Sport has scored highly in the Nissan search for young ambassadors representing the next generation of Irish role models.
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Navigating the Olympics in Sponsorship
Without sponsorship the Games could not take place. Without protection the sponsors might seek to lower their investment. It’s a critical blend to get right…
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Livewire Euro’s Insider – Exit Strategies
Drilling down into the TV data and the Social media reactions following the Round of 16 at the Euro’s…
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Basketball Ireland Secures Euro Semis
Basketball is providing a great example of being positive and making something happen despite the easier path being to stay with what is comfortable.
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The Branded Olympians Telling a Story
The athletes that feature strongest in sponsor campaigns around the Olympics may be those we have never heard of, in sports we have little empathy towards. We look at why this is working for brands…
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Flogas Joins Team Paralympics
Flogas has continued it’s march into Irish sport with the announcement that it is to become an official partner of Paralympics Ireland…
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Investec Re-Invests in Show Jumping
Horse Sport Ireland today announced that Investec will sponsor the Irish Showjumping Team in this year’s Aga Khan Trophy at the Dublin Horse Show.
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