RWC Insider – Search and Viewing Numbers Soar
The 2015 Rugby World Cup is almost three weeks old and after 27 matches, 155 tries and 1,404 points we take a look at some of the key marketing impacts.
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Category: News Members
Second Screen Insight from Irish Fans
Sport for Business member Fanaticus Inc has completed a comprehensive analysis of how Irish sports...
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Scottish Golf Steps Forward
Ireland’s largest single competitor in the market for golf tourism and investment, Scotland, has created a unified body for the promotion of the sport and secured a major commercial partner…
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Could Virgin Be a Winner for Irish Sport?
From Monday UPC will no longer exist in Ireland. It will instead be branded as Virgin Media and that could have an impact for Irish sport.
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€285 Million Set Aside for Sport
A seven year commitment to infrastructure around sport will have a major impact over time on how we as a nation engage in sport at every level…
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Donnybrook Base for Irish Rugby
Both the Irish Women’s and U20 teams will play all their home matches in next years RBS 6 Nations Championship on the all weather surface of Donnybrook Stadium in Dublin. See what that could mean for TV coverage…
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A Tinder Approach to Club Fundraising
Dublin GAA Club Cuala have taken a novel approach to raising funds that has more in common with dating app Tinder than it does with the traditional table quiz…
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Daily Video – Munster Family
There is something special about Munster rugby and the depth to which allegiance runs. Adidas and Lifestyle Sports tapped right into that with a competition to have your family crest embroidered into the new season Munster kit. [€]
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RWC Insider – Heineken and Aer Lingus Impact
Each Wednesday throughout the Rugby World Cup, Sport for Business will bring members marketing insights to the tournament, the teams and the official partners courtesy of sponsorship specialists Livewire…
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Daily Video – AIG and Dublin Women
Part of the sustained growth of engagement between fans and Women’s sport is driven by shared sponsorship. AIG as part of their involvement with Dublin GAA has produced a series of three videos the final one of which focused exclusively on the Women’s team…
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