Category: Research
Gaelic Games Fuels Record-Breaking Growth as Irish Sponsorship Market Surges
The Irish sponsorship market is enjoying a period of unprecedented growth, with Gaelic games...
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The Rise of AI as a Sponsorship Tool
Artificial Intelligence, emerging sports, and investment in new infrastructure have emerged as key...
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Research Points To Strategic Shifts in Sponsorship Thinking
In our initial report yesterday on the Onside Sports Impact Monitor, in partnership with Sport for...
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Rugby Stays Top, Gymnastics The Fastest Riser in Sponsor Sentiment
Rugby has once again emerged as the most attractive sport for sponsors in Ireland, according to...
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First Glance at Wave 8 of the Sports Impact Monitor for 2025
Sport for Business is pleased to release this morning the 2025 wave of the Sports Impact Monitor,...
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