Another day, another first time sponsor within Irish sport to be announced.
Cricket Ireland is preparing for three World Cup tournaments in the next three months and has signed up the Oasis Group to be its official records and information partner on an initial two year deal. It will also sponsor the Coach of the Year Award at the Annual Cricket Ireland Awards in December.
The company is headquartered in Ireland with its head office in Ashbourne and operations as well in Northern Ireland, Britain, Belgium and the Netherlands. It has been highly acquisitive in the past year buying no fewer than four smaller rival companies to fuel expansion in the past six months.
Cricket Ireland has done well in the past year in taking on category sponsors who get particular value from their own sector through association with the sport and its success.
Others on the roster include Toyota, Flogas, Hanley Energy, DCU, O’Neills, Tildenet and Shapoorji Pillonji who have a major investment in the Cricket Ireland Academy.
Records and Information is a great niche for cricket being such a statistical sport and one with a rich heritage. It will get another boost in march when Tipperary hurler Brendan Maher will feature in a TV documentary sponsored by AIB swapping ash for willow and playing with the Adelaide Strikers in Australia.
“We are delighted to have formed the partnership with Cricket Ireland and to support an organisation who are moving forward so strongly in world cricket,” said Oasis Group CEO Denis Barnedt, pictured above at Cricket Ireland’s indoor training centre with international players Andrew Poynter and Max Sorensen.
“The partnership will enable us to promote the Oasis Group brand through the support of Ireland’s fastest growing sport, through cricket’s extensive media coverage and through their involvement in the community, it promises to be a great two years with exciting matches both home and abroad.”
Dennis Cousins, Commercial Director Cricket Ireland, welcomed the partnership agreement saying: “Cricket Ireland are delighted to welcome Oasis Group on board as the latest addition to the Cricket Ireland Commercial Programme as our new Official Records and Information Partner.”
“The Oasis Group will partner with Cricket Ireland for an initial two years, we look forward to working closely with the Oasis Group and supporting their business and marketing objectives, including the online and offline engagement of Irish cricket supporters at home and abroad.”
