The Irish Cricket team’s bid for World Cup glory gets under way and the size ion their following out in India has been highlighted by Simon Maher, a media tutor in Ballyfermot College of Further Education, becoming their 500,000th follower across social media yesterday.
The sport has successfully mined Facebook, twitter, instagram and all the other social channels as the stature of the teams have risen in recent years and whenever the Sport for Business phones ping for a live periscope broadcast it is as often as not from the continually mobile virtual studio operated by the team from Clonshaugh and around the world.
The magnitude of the following is illustrated by the latest report on social following from Sportego which shows the sport to be on a par with the GAA and FAI, just behind Irish Rugby as the most popular social sports brand in the country.
This has been a major factor in the bringing on board in major partnership deals already this year of Tourism Ireland and Toyota.
When Simon Maher became the 500,000th he was rewarded with a bat signed by the Irish and Australian tens that played last year.
It also triggered release of the latest campaign to join those swelling ranks on social as part of the #BackingGreen hashtag that will swamp timelines again once Ireland’s matches get underway in the Men’s World T20 Finals against Oman on Wednesday March 9th and the Women’s against New Zealand nine days later.
