This weekend’s BKT United Rugby Championship Grand Final at Croke Park had sold over 40,000 tickets by Wednesday and promises to go higher.
Only having a week between the semi final and the final is a tough ask for fans and indications are that there will be few Bulls fans making the trip.
It was to be that it wound just be the lower sections of the stands opening but demand will see at least part of the Upper Cusack and Hill 16 populated on Saturday.
BKT, the Indian tyre manufacturer that became URC title sponsor in 2022, will have a major presence throughout the day, with match-day fan activations including the BKT Fan Games challenge—inviting spectators to test their skills by passing rugby balls through tyre hoops.
The brand’s support also extends into community sport through its “Places to Play” initiative, which has funded grassroots rugby infrastructure across Ireland, the UK, and Italy.
The BKT Coach of the Season will also be awarded
With Croke Park hosting its first-ever rugby final, the URC and Leinster will draw on a deep bench of partners to elevate the occasion. Gilbert provides the official match ball, while Kappa outfits match officials and technical staff.
Bank of Ireland, Guinness, Vodafone, Energia and Laya Healthcare are among the Sport for Business partners that will have some presence on the day.
Foreign exchange partner OFX supports the URC’s international operations, and Vodacom—title sponsor in South Africa—adds to the cross-hemisphere commercial framework.
Travel logistics for teams, fans, and media are being managed by Destination Sport Group, the URC’s official travel partner.
