We love AIB’s new GAA Football ad which was launched yesterday and features James O’Donoghue from Kerry in a ‘street style’ life story.
Most advertising around sport and the GAA in particular focuses on emotional triggers and the passion of the games.  This though takes a more light hearted approach using imagery and music that is targeted more towards a younger audience.
It ties together the theme of club and county which is central to AIB’s messaging this year and will win a lot more fans for the young man from The Legion.