One of the keynote deliveries at Digital Sport 2014 was a look at the success of the AIB GAA Club Championships sponsorship.
After his passion fuelled review of the way in which the business had renewed the excitement around the tournament this year Brand Director Brian Keating sat down with Sport for Business’ Rob Hartnett for a chat covering how they ‘shot the puppy’ of the previous long running campaign, and what the campaign worked internally and externally…
To see more of the key takeaways from the day click here.
To see our one-to-one interview with Denis Crushell, Head of Sports Sponsorship on You Tube, click here.
To see Darragh Rea of Edelman on storytelling click here.
Daily Video – AIB GAA in Spotlight
