Carlsberg Rollercoaster VideoCarlsberg have signed a new three year deal as official beer of the Premier League. This cinema ad seeks to capture the ups and downs of supporting your team. Difficult to know how they might have captured the mood of Mayo fans after last Sunday. With less than a year to go now until the World Cup Finals in Brazil video is going to continue to surge as the most effective means of connecting brands with the emotional engagement of sport.

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