It’s always good to see a little imagination linking a sports body to its sponsor in a way that is relevant for both. Hats off this morning then to the FAI and Continental Tyres who have produced a video highlighting the importance of road safety for the players, fans, coaches and officials on the road seven days a week.
Today is European No Death on the Roads Day so the timing of the release is topical as well.
The video, which features a selection of FAI staff, members and players representing the diverse spectrum of road users, is linked to Continental Tyres’ Vision Zero’ campaign which aims to eliminate collisions and fatalities on the road through innovative tyre and automotive technologies.
The FAI group that appears in the video includes:
* Pearl Slattery, player with Shelbourne FC in the Continental Tyres Women’s National League – who represented the point of view of pedestrians
* John Ward, the FAI’s head of referees who is an avid and committed cyclist
* Emer Kane, FAI member and motorcyclist who loves her Ducati 900
* Mark Scanlon, an FAI Development Officer who travels around the country promoting the game from grass roots upwards – represented the views of car drivers
* Stephen Egan, FAI staff member who drives an FAI-branded Ford Transit for the Association – representing van and small lorry drivers
* Lucky Singh, a bus driver from an Irish coach company that shuttles fans and players to and from matches.
“We partnered with the FAI, whose members, staff and supporters clock up innumerable kilometres each year as they support football at every level across the country, and indeed in international events and championships,” said Tom Dennigan of Continental.
“Following our research in 2017, it was really interesting to hear this group reaffirm our findings that better communication between road users can lead to greater road safety. At Continental, we’re committed to using our many safety features to reduce accidents and fatalities, but human behaviour and error is something we need to focus on to really make this a reality.”
“We will continue to promote road safety awareness with our FAI partners to help the membership understand road safety better. Next month, we’ll be delighted to welcome many managers, players and staff to our Vision Zero Live event at Mondello Race Circuit where participants will get the chance to get behind the wheel for a range of tyre safety and automotive technology demonstrations.”
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