Next weekend is the All Ireland Hurling Final for which tickets are like gold dust. On Saturday it is the semi-finals of the Liberty Insurance All Ireland Camogie Championships and the penultimate way to get to see the sport at the highest level this year.

The Camogie Association and Liberty have produced a winning campaign to raise attendance at the games, playing on a number of key triggers as to why being there is important at a deep family level.

The campaign video is our Video of the Day and if you get a chance to go next weekend, then take it with both hands…

Sign up today to our Sport for Business Daily Digest bringing news, analysis, exclusive interviews and more from the commercial world of sport.

 

Sign up today for our free daily news digest covering the commercial world of sport or discover the benefits of becoming a full member alongside the many leading organisations whom we serve.

>
Image Credit: Camogie Association