Vodafone have been dialling up their engagement as principal sponsors of the Irish Men’s rugby team over the past few weeks with the Tadhg Furlong ad being backed up at the weekend by ‘Connections you can always rely on’ putting Head Coach Andy Farrell firmly in the spotlight.

It’s emotional, very human and builds a great connection (pardon the multiple puns) between brand and team.

The Rugby World Cup has a clean jersey policy which means we cannot see the Vodafone logo that is worn throughout the Guinness Six nations and the Bank of Ireland International Series.

That does not mean though that we will be unaware of the partnership.