The English Premier League is back this weekend with Champions Man city the first team in action tonight against Burnley.

Later today we will be taking a look at the commercials around this juggernaut of a sporting tournament.

Among the businesses who will benefit from the return are the gambling companies that are a key sponsor of clubs. Paddy power tends to do things a little differently and it’s new season TV ad touches on some of the themes that are central to how the League has attained its pre-eminent position.

“Football, you have to love it.”