The AIB Club Championships were transformed this year and last by #TheToughest campaign across all media.

Victory at Croke Park on St Patrick’s Day is often born of planning at local level that begins before those who secure the scores were often even born.

This year the glory belonged to Corofin and Ballyhale Shamrocks.  Today’s video from the GAA captures something of what it is like to be part of that moment.  Those of us involved with clubs of any size can only dream of what might be one day…