We love the new Electric Ireland video celebrating its sponsorship of the All Ireland Minor Camogie Championship.
Shot by fellow Sport for Business members Future Proof Media, the arc of the story is of a player who gets knocked down but bounces back to secure the ultimate reward for a young play, a place on the county panel.
The drum beat is familiar from previous Electric Ireland ads and in terms of storytelling in 30 seconds it doesn’t get much better.
