We were joined this morning by Darren McGrath who sold his interest in a Dublin Advertising Agency to explore the world of sport on demand.
All About Sunday is a democratic take on racehorse ownership and has allowed eight members of the Sport for Business network to have a share in ‘our’ horse Say What You Want.
We talk about how it works, the emotional engagement it brings and how racing is ready to move on from ‘just’ being about the betting.
Horse Racing Ireland and All About Sunday are among more than 250+ members of the Sport for Business network of sporting and business organisations working together across a number of key areas.
Sport for Business Partners
