Rugby has taken some serious blows in recent weeks but the sponsorship market remains strong as DHL Express has been added to the roster for the British and Irish Lions as the official logistics partner for the 2021 Castle Lager Lions Series in South Africa.

As ‘The Team Behind The Teams’, DHL will provide specialized and tailored logistics solutions to both the Lions and the Springboks ensuring delivery of all equipment – such as crucial coaching, training and technical gear for a touring party of over 100 people.

As part of the agreement, all players involved in the series will sport the DHL logo on the back of their jerseys.

“Since our partnership first began in 2005, DHL has been an integral part of our team so we are delighted they will be supporting us once again,” commented Ben Calveley, The British & Irish Lions managing director.

“DHL plays an important role in ensuring the safe delivery of our kit and equipment so that the squad is given the best possible chance of success. We look forward to working with them as our planning for next year’s Tour continues.”

“By providing logistics solutions as well as appearing on the back of each team’s jersey we are very much ‘The Team Behind The Teams’ – both on the pitch and off,” said Mike Parra, CEO Americas & global head of sponsorships at DHL Express.

“DHL is a brand that is synonymous with delivering excellence so today marks the partnership of two teams who strive to be the best,” added
Jurie Roux, SA Rugby chief executive officer.

“DHL is a brand that is synonymous with delivering excellence so today marks the partnership of two teams who strive to be the best. DHL have consistently been a supporter of rugby here in South Africa, so we are delighted to have their expertise behind us as we bid to defend our turf against the Lions. DHL has consistently been a supporter of rugby here in South Africa, so we are delighted to have their expertise behind us as we bid to defend our turf against the Lions.”

Vodafone are the main backers of the British and Irish Lions Tour with a strong input from the Irish operation in terms of management of the sponsorship.

Sport for Business Partners