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Darragh Rea from Edelman opened proceedings at our Digital Sport 2014 event in Dublin on November 27th. It was a powerful and logical tale of how stories are used to bring facts to life.
Here is the presentation he gave. It’s worth taking the time to see.

To see more of the key takeaways from the day click here.
To see our one-to-one interview with Denis Crushell, Head of Sports Sponsorship on You Tube, click here.
To see our one-to-one with Brian Keating of AIB on their GAA sponsorship campaign in 2014, click here.